Every self-respecting teenager in the 1970’s had a Pace poster on their bedroom wall. What then would cost you 35p from Woollies* in the Seventies, will now set you back upwards of £200 at film fairs and online – particularly if in the original box and poster itself is in mint condition.

Pace International Limited were a publishing company based in London, which produced a series of posters featuring both music and film stars of the day, and other “cool” bedroom wall fodder such as motor cycles and drag racers.

The two posters of Peter below were manufactured in 1970. The one on the right became the company’s top seller of that year, outstripping the likenesses of such luminaries as Roger Moore, Omar Sharif, Paul Newman, Robert Redford and Jimi Hendrix by some margin.

Left: Posters came boxed.

Below is an original 1970’s sales brochure from Pace International featuring the two posters they produced of Peter from 1970.

Established in 1967 by art students Bertil Hjert and Goran Huldtgren in Sweden as Scandecor International AB, publishing and selling posters and related goods. The name Scandecor is an invented composite word derived from ‘Scandinavian decor. Scandecor was to become one of the largest poster businesses in the world.

Like Pace, Scandecor produced posters featuring actors, film and TV characters, plus images of scenic views, sports cars and motorcycles. The poster of Peter above became a bestseller in the UK and across Europe.

The company continued to produce posters until 1997, when Hjert and Huldtgren went their separate ways in 1997.

Right: Scandecor posters were sold in a rolled in a Sellofane tube.